Chinatown Market is a streetwear brand born from the mind of Mike Cherman. Born in New York, but it is in California that the young Cherman begins to look at fashion with different eyes. The landscape is teeming with skate brands, skinny jeans and streetwear shops. He returns to his base, New York, to attend one of the most important design institutes in the world, the Parsons Academy. Study the stylistic codes of streetwear and laser printing techniques. At 24 he founded his first brand, ICNY, but it is with Chinatown Market that he conquers international success with a "smile".
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